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The Future of the Consumer

Creatively reworking clothing

How Carhartt sells the sustainable dream

  • Jon Cherry

Jon Cherry

28 Nov 2023
Creatively reworking clothing
Photo by Stanimir Filipov / Unsplash

Owner One, Owner Two, Owner Three...

Simple idea, but it get's the point across clearly.

Carhartt calls it Reworked - buy it once and pass it on later.

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Proof that if you hold onto the past long enough, eventually you'll be ahead of the curve as the whole trend cycle repeats itself.
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The MUJI Pocketbook is perfect simplicity

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Pure product confidence.
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The 2026 printed LEGO catalogue.

Creating spaces with paper

Paper spaces allow us to stand back and objectively consider things that are 'beyond ourselves'.
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