Cherryflava | Trends and innovation
  • Home
  • Jon Cherry
  • Members
  • About
  • Services
  • Tags
  • Contact
Sign in Subscribe
The Future of the Consumer

Creatively reworking clothing

How Carhartt sells the sustainable dream

  • Jon Cherry

Jon Cherry

28 Nov 2023
Share
Creatively reworking clothing
Photo by Stanimir Filipov / Unsplash

Owner One, Owner Two, Owner Three...

Simple idea, but it get's the point across clearly.

Carhartt calls it Reworked - buy it once and pass it on later.

Zone 2 strategy

Zone 2 strategy

To run fast, you need to get good at running slow.
23 Jul 2026 1 min read
Why some of the best ideas don't go viral

Why some of the best ideas don't go viral

In her book, Antimemetics, Nadia Asparouhova explores the fascinating idea of ideas that resist spreading.
21 Jul 2026 3 min read
Innovation's best defence

Innovation's best defence

For innovation to survive, innovators themselves need to know how to fight.
20 Jul 2026 1 min read
Cherryflava | Trends and innovation © 2026
Powered by Ghost