Brands bluntly taking advantage of the growing glow of 4/20
Fast food brands especially - mark your diaries now to get your promos ready for 4/20 day 2022.
We are NOT making a prediction, but many signs are pointing to the possibility that the next 'Black Friday' opportunity that brands will no doubt start to eye as a viable occasion to flog a promotion or two will be the 20th of April each year.
Yes, the 20th of April is quickly becoming something of an officially recognised holiday of sorts for those that enjoy celebrating the existence of and smoking cannabis (which increasingly it seems is a helluva lot of people around the world) and where there is a cultural movement, brands are sure to follow.
BTW - for those that are not aware - 420 is 'code' for enjoying a joint, which has origins in a story about some young stoners in LA looking for a legendary plantation of dope and 4:20pm was the time that they used to gather behind their high school to begin their daily hunt for the smokable treasure.
From Shake Shack to Nike - brands are already seeing a lot of opportunity to target fans of smoking weed with weed smoking-related promotions.
Fast food brands especially - mark your diaries now to get your promos ready for 4/20 day 2022.
Banks and businesses that profit from the normal functioning of society - just pretend you never saw this post.
Kathryn Luttner
