ASDA turns to Incredibublé

ASDA make a great ad for Christmas 2003.

ASDA blew their entire Christmas ad budget by hiring Michael Bublé to be their star.

Which makes total sense because Michael Bublé just kind of is Christmas in a very WASP-y kinda way.

Just can't help but feel as we watch this - that it would feel a bit more appropriate for the world of 2003, rather than that of 2023.

Because Britain is after-all pretty culturally diverse; no?

Anyhow - enough with our 'woke-musings'; here's how they made it.

Now you know.