Apple invites us to Get Ready

The world is about to change forever - again.

Apple's new Vision Pro will be launched 2 February 2024 and to whet our appetites for what's to come - a historical, cinematic reflection of our own subconscious cultural love affair with goggles and headsets, courtesy of Hollywood.

The ad follows the same creative recipe Apple used 17 years ago, in an ad called "Hello", when they launched the iPhone.

By offering a reflection of the world before it changes forever like this once again, does Apple believe the Vision Pro will change the world as much as what the iPhone did back then?

They certainly seem confident that it will have some kind of impact.