If category competitors want to feel extra miserable about their increasingly distant position in the category, our suggestion would be for them to just watch this video on repeat.

Misdirected innovation can change the behaviour of an organisation, turning an enthusiastic organisation into a more conservative one.

This year's GII report is really just a snapshot of wasted potential. If you want to make your blood boil - read it.

Mapping out some of the key elements of a successful innovation program.