How do you pronounce LOEWE?
Honestly...do you actually know?
The luxury brand from Spain has a devilishly tricky name to say with confidence.
Loewe - is pronounced “lo-weh-vay”. Not "loo-vra". Not even "lou-wey".
“lo-weh-vay”; “lo-weh-vay”; “lo-weh-vay”.
It's so bloody odd that the brand have turned it into a strength - and now a very funny TVC featuring Dan Levy (Schitt's Creek) and Aubrey Plaza (The White Lotus).
It's not too often that a luxury brand takes the mickey out of themselves - so enjoy it.
“lo-weh-vay”
Previously:
Just a hint of rich
How Louwe became 2023 hottest brand.
Jon Cherry