Ahead of the clash between the Springboks and Ireland
Vodafone are a sponsor of the Irish Rugby Football Union (IRFU) and obviously a huge fan of their coach, Andy Farrell - who's childhood story of the importance of brotherhood in rugby is portrayed in this touching ad.
The film was directed by Oscar-award winner Tom Hooper, known for films such as The Kings Speech and Les Misérables.
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Ireland may have brotherhood, but they don't have a bomb squad.
Previously:
Guinness - ‘Don’t Jinx It’ for Rugby World Cup 2023
Even for the world’s #1 ranked side, any overconfidence might comes back to bite them.
Springbok Rugby World Cup 2023 promotional campaigns go live
How international rugby teams are positioning themselves in the hearts of fans leading up to Rugby World Cup 2023.