Woolworths show how they do it
Channelling a style reminiscent of a Wes Andersen-movie, Woolworths South Africa have launched their Christmas 2023 with this very well-produced piece accompanied by the iconic sounds of Montell Jordon.
Woolworths - in a word - is quality and the production on this commercial certainly lands 'on-brand'. Does this signal a return to their core? A recalibration of their approach back to what makes Woolies...Woolies?
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The credit list on this one includes the likes of Peter Carr, Gordon Lindsay, Massif Films and Sinister Studio in JHB.