What the world's most successful companies all agree on
The main difference between professional marketers and hacks is that true marketers appreciate the incredible power of brand and work very hard to continuously build it.
Hacks stress about sales and chase short-term revenue at the expense of long-term growth thanks to building a strong brand.
“The fastest-growing companies are not branding their businesses — they’re ‘businessing’ their brands.”
Here's this week's Daily Maverick opinion piece...
Build a strong, trusted brand and the rest will simply take care of itself
The world’s most successful companies all think about brands very differently from companies that are not as successful over time. Restricting investment in brand is seen as business suicide.