People prepare to kill for a tote bag

They sell in-store for $2.99 but resell for as much as $1500 - people are losing their minds for this limited-run simple, canvas Trader Joe's tote bag.

For the second year in a row, Trader Joe’s has brought a Black Friday-like frenzy to its stores. But instead of lining up for a new video game console or Taylor Swift vinyl, customers are waiting their turn to buy miniature tote bags bearing the grocery chain’s logo for $2.99.

Some people camped out in front of stores hours before they opened, while others sent friends to grab the exclusive item for them. On a few occasions, people appeared to wrestle or get into physical altercations over the 11-by-13-inch canvas bags, videos on social media showed.

Why?

Who knows. Some try to intellectualise the madness, but there is no logical explanation for the behaviour. That being said though, there is something rad about a limited-edition, quality branded carry-all.

South African brands that could do well with a tote?

• Vida e caffe - yes, all red...rad logo. Love.
• MTN - oooo yes, bright yellow with cellphone pouch.
• Junior burger - holy moly...please!
• Arthur's Mini Super - obviously.
• Investec - totes