Original Penguin experiment with NFTs

Original Penguin is an old American heritage brand from the 1950s which is finding new popularity with younger people who are joining the throngs of people looking to buy traditional American labels.

Evolving the brand into 2021 - Original Penguin have now decided to launch 8 NFT penguin avatars (their famous brand icon).

Three of the NFTs are designed by the brand and five designed by five TikTok influencers. They include dancer Ciara Christine, or @CiciStamper (508,000 followers), NYC photographer Andreas Verrios of @MrNYCSubway (1.7 million followers) artist Dayan Torres of @DayanTorresArt (123,000 followers), Gabriella Anouk (@GabriellaAnouk, 300,000 followers) and golf reviewer Andy Carter of @Carter.Golfs (39,000 followers). The brand approached these influencers for their links to sports, like dance or golf, to NYC culture, to diverse art or to TikTok crazes like slime.

To see the NFTs in a specially designed AR gallery, head to OriginalPenguinNFT.com on your mobile phone, or click this link on your desktop.

NFTs offer brands an exciting new channel to offer fans a new experience of ownership. Collectables and artefacts can now be sold virtually to a global audience that opens up a whole new interesting realm for modern brand building that go well beyond physical ownership or value usership. What we are seeing now is just the beginning.

Watch this space closely!