Nike win Super Bowl LIX with a Whole Lotta Love

Nike haven't run a Super Bowl ad for 27 years. But the brand returned to Super Bowl LIX with 'So Win'.

Yes - that is Led Zepplin's Whole Lotta Love from 1969 playing the the background.

What did that cost? Lots.

Was it worth it? Obviously, yes.

Best ad of Super Bowl LIX? Yes, we reckon so.