Fake brands are getting increasingly believable
After being personally scammed by a fake online store recently, we have spent this week sharing a warning about this growing and sophisticated trend.
Here's our story on Daily Maverick...
As online shopping booms, so too do the scams and fake web shops
Industry analysts forecast that the number of South African e-commerce users will nearly double over the coming years from 11.7 million in 2025 to 21.52 million by 2029.
...and a chat with 702's John Perlman about the scam.
Beware fake websites - experienced marketer relates how even he got burned
It’s not only inexperienced shoppers who get fooled by fake websites masquerading as well-known brands.
Be careful out there.