Coca Cola collaborates with Star Wars in the 'Refresh Your Galaxy' campaign

It seems rather obvious that the most powerful brand in entertainment, would at some point team up, once again, with the most recognised brand in refreshment.

Coca Cola x Star Wars is what partnerships dreams are made of.

Coke and cosplay is the ultimate simulacra.

As a part of this collaboration, fans can collect 30 limited-edition can and bottle designs, featuring bold new illustrations of some of the favourite characters from across the Star Wars saga:

For these two mega-brands the collaboration is promotional rather than product-related. And because of that - the amount of investment that has been poured into this opportunity is staggering.

What useful here is seeing how Coke are able to maintain their brand integrity, while at the same time seemingly having fun with pushing the creative, promotional boundaries of their product.

Tapping into the trends of heritage, community, fantasy and diversity - you can literally see how they've lined up the right components to maximise cultural relevance here.

This isn't the first time that these two have joined forces, but it's as good a time as any to rekindle the love affair.