Coachella - The building of a remarkable festival brand

If there is one thing I have a weakness for - it's a good music documentary.

If you ever want a full rundown of the best titles to watch, just get in touch and I'll give you a selection that'll keep you busy for weeks.

To add to the list, Youtube have made available one of their original documentaries covering the last 20 years of the Coachella festival in the USA.

“Coachella: 20 Years in the Desert” opens up the vault for the very first time to present the legendary performances and behind-the-scenes stories that shaped the seminal music festival. The film provides a rare look at Coachella’s colorful beginning, presents exclusive, never-before-seen footage, interviews, and key performances from some of the biggest names in music.

If you want to spot early signals of change in the cultures of societies, following the arts is a recommended pursuit. That's probably why I love a deep dive into the music industry and the characters that populate its colourful scene.

Give it a go if you have the time.