Brands of Coachella 2025
General admission for this year's Coachella weekend may have started at $649, but the high prices charged to festival goers didn't stop the event selling every available experience opportunity to brands for additional revenue.
Far more than just a music festival, attendees seemed to have paid a small fortune just to be able to experience a smorgasbord of branded pop-ups, branded parties and other Insta-worthy moments - courtesy of whomever had the cash to own the space in the moment.
On festival grounds, guests could remix their looks at Pinterest’s eclectic collage-inspired activation, chill out at Coca-Cola’s retro pop shop, wander through Sol de Janeiro’s colorful scent portals, or test their trivia knowledge at Aperol’s playful Italian piazza. Meanwhile, off-site happenings from brands like NYLON, Pandora, REVOLVE, Fenty Beauty, Pacsun, Max, and more kept the weekend pulsing with exclusive vibes, immersive environments, and camera-ready moments.
For more images of the brand activations at this year's festival - check out the detailed roundup at Biz Bash.
I guess for brands, music festivals like Coachella do present a good opportunity to connect with a captive, attentive audience. But the event itself also then runs the risk of being seen as selling-out and simply offering a very expensive pop-up mall experience with some acts thrown in to sweeten the deal.
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