ASICS are now in the mental health business

ASICS have taken two trending themes - RTO and mental health - and combined them to position themselves quite cleverly as a possible solution.

We have never been as involved with our minds as we are these days. The relentless focus on knowledge work and an over supply of information has literally cooked our brains at our desks.

The solution ironically is to spend more time nurturing our mental health by getting more into our bodies. In our facilitation experience - teams mentally shut down often while sitting in conference rooms, but completely come alive if the session is held in a nature setting (preferably while walking).

Engaging purposefully with your body literally turbo chargers your mind. So we concur, a desk it a terrible place from which to take care of a healthy mind.