Define your brand carefully - it's your company's most valuable asset.

A brand represents a unique mental image, which is held by people, about the contribution that an individual or organisation makes to the world. If people perceive that contribution to be a valuable one - the more that individual brand will be able to charge for their unique offering. A brand’s value is determined by the measurable relevance, uniqueness and quality of what it is they produce as well as the mental perception of the relevance, uniqueness and quality of their contribution.

This full-day session takes teams through a unique process which is a synthesis of the views of some of the world's leading brand experts on how to clearly define a brand. The result of the process is that you emerge with a very clear understanding of your unique commercial value and how you can enhance it over time.