Gen X-er's - adults aged between 40 - 55 are the now at the peak of their earning cycle.

Gen X make up the vast majority of senior management in 2020, they hold the most amount of disposable income, are accumulating significant wealth in their middle-age, are not afraid to spend money - and yet are largely ignored by commentators who tend to prefer to focus their attention on Millennials and Gen Z.

Gen X represents a significant market opportunity for business mainly because their unique needs are being overlooked in favour of focusing on younger consumers.

In this 1-hour long presentation, Jonathan Cherry has a closer look at 'the latchkey generation'; where they come from, what worldviews and perspectives drive them, what they value and what the future might hold with them at the steering wheel.

For more information, pricing, availability and booking this presentation for your company or team - please get into contact with Jonathan here.