Professional futurist, keynote speaker, writer & entrepreneur.
Pain is valuable. Use it wisely.
What is very clear is that resilient brands benefit from clever, relevant strategy and are built thanks to massive investments in marketing.
A world that is Volatile, Uncertain, Complex and Ambiguous.
Everyone and every organisation has a shadow.
Storytelling | Purpose-led | Media | Digital distribution
The way we think makes a massive difference to the potential we ultimately reach in the future.
DTC is the future - and should businesses fail to see that, they're missing out.
Overwhelmingly business leaders tend to default their attention towards client acquisition.
Loving a customer is the whole business' primary mission if building a truly sustainable, long-term brand is concerned.
Strategy is notoriously tricky to execute when these reasons to believe are left out.
Starting with 'the end in mind'.
Choosing wisely, making a good judgment when faced with endless choices, really depends on two critical factors.
The quality of the relationships that you build with your customers is critical to your organisation's future.
Delivering on the vision outlined in your strategy doesn't happen thanks to a one-off workshop.
Good business is having the awareness that all customers are not the same.
The future after all belongs to children - not adults.
Building credibility and belief that something great in the future is really possible to achieve doesn't just come about by magic.
A better tomorrow starts with a developed and trained optimistic mindset.
73% of all people point to customer experience as an important factor in their purchasing decisions.
People are quitting their jobs because they are believing more and more in the alternatives that are now out there.
Going all-in on a bet where there is considerable uncertainty is risky.
Strategy is not taking historical sales figures and projecting them into the future.
According to Es Devlin.
Alcohol brands are certainly NOT unlikely suspects when it comes to promoting vaccination messaging.