I focus on understanding and documenting the changes taking place at a global and local level in multiple societal dimensions; and what that practically means for the future of...food |  fashion | banking | insurance | health | government | learning | travel | wellness | farming | intimacy | cities | relationships | luxury | gaming and entertainment.

As an innovation practitioner, I have helped numerous companies and individuals profitably grow their businesses, through the practical application of these insights and the leveraging of appropriate innovation.


I offer my futures research work as keynote presentations as well as smaller more practically-focused workshops for corporate clients and business teams.

I have worked with brands that include:  Woolworths, Santam, Sanlam, Adidas, Nike, Standard Bank, Investec, Yuppiechef, British American Tobacco, Famous Brands and Sony - amongst others.

For the last 13 years I have hosted the Ad Feature on CapeTalk every Tuesday morning at 11h45 with Kieno Kammies and actively share my views via articles, podcasts and videos.

I have an MPhil in Futures Studies from Stellenbosch University and am an active member of the Association of Professional Futurists [APF]

Jonathan Cherry