About Jonathan Cherry

About Jonathan Cherry

Q: What is a futurist?

A: A professional futurist is somebody who specialises in helping clients make sense of complex change and better long-term judgments when faced with the uncertainty associated with the future.

I wrote a whole piece that goes into more detail about the discipline which you can read here and here.

Q: I see you have a degree in future studies?

A: Yes, after working for many years as a marketer and pioneering many innovative approaches to experiential marketing for clients, I found Future Studies the perfect scientific theory to complement and enhance the work that I was already doing.

Q: What specific problem do you solve for your clients?

A: I help companies develop and implement future-orientated strategies. Most strategic efforts undertaken by companies fail miserably (for a number of reasons), I specialise in getting the desired results from the process.

I work with clients to design strategies for short-term problems as well as long-term projects which are geared towards future prospects.

Q: Who have you worked with?

A: I’ve worked with numerous organisations over the years, but I’m most proud of the work that we did for Dimension Data, Woolworths, Yuppiechef, British American Tobacco, Lobster Ink, and Santam.

Q: Do you work with companies in different parts of the world?

A: Yes, I've done work with companies in Australia, The Netherlands, Switzerland, the United Kingdom.

Q: What’s your vision for the future?

A: My own vision of the future is to create a measurable impact by inspiring decision-makers to think more creatively and create the future innovations that the world needs to empower more people and solve some of the immense challenges that we face today.